Do Not Disturb is a marketing campaign bringing together two Australian lifestyle brands, KIT Skincare and Hommey, to celebrate self-care, comfort and the art of staying in.

Launching during the Australian winter, the campaign aims to challenge the social pressure Gen Z consumers often feel to go out on weekends, instead encouraging them to romanticise nights at home and embrace their own company.

The collaboration introduces three limited-edition product bundles combining KIT's skincare essentials with Hommey's homewares, designed to elevate everyday routines into relaxing experiences.

Targeting Australian women aged 20–28, the three-month campaign incorporates influencer marketing, digital advertising, social media content and an immersive PR launch event inspired by the ultimate cosy movie night.

Through a cohesive visual identity and strategic promotional activities, the campaign aims to strengthen brand awareness, drive consumer engagement and reposition staying in as a lifestyle choice worth celebrating.